The Pierce Family Story

Our Story

In 1995, Leslie and I were very young Christians that set out on the rodeo trail to pursue a world championship in bareback riding. Seven years later we had experienced a lot of success in competition but what surprised us the most was how much we had fallen in love with people and realized we could help. We never thought of it as a ministry. We both just sincerely cared about the people of our sport and the ever increasing fans it attracted. We had realized that rodeo was more of a platform for us to do what we really loved and that was pouring faith, hope and love into people. In 2002 I suffered a knee injury at the Calgary Stampede. I was expecting to be sidelined for at least 4 months but following surgery I learned that I had complications that would put me out closer to a year. I was devastated! Not only was I unsure how I would provide for my family, I thought I had lost the only platform I had to reach people with the Kingdom of Jesus. I cried out to Jesus asking Him why He would give me such a burden for people and then make it impossible to reach them. I described it as though I was looking through a plate of glass and could see the hurt in people's lives and I knew I carried what they needed but couldn’t get to them. A couple weeks later a man named Cody Custer called and asked if I would fly to Portland to speak to the PBR athletes and a small group of fans. Although I had done hardly any public speaking, I accepted simply because Cody was a close friend. What I learned that weekend was that I didn’t need to actually be competing to have a voice. It went well enough that He asked Leslie and I to come the next week to a California event. Long story short, after three weeks of this, we all knew that this was exactly what God had been preparing us for and we committed to it full time. Eighteen years later we have traveled around the world and encouraged hundreds of thousands of people with the reality of the Kingdom of Jesus. Now we are entering into a new season of narrowing our primary focus to maximizing my gift of communicating Kingdom principles and values through working with horses. Although we will continue to do a diversity of events, men are our target. We are using all means possible to help men gain a vision that is true to their own heart and the heart of God.

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I loved the presentation last night. Todd’s style and easy going demeanor made him so easy to listen to. Since I went up early to help out I was able to watch him prepare. He prayed over that space so many times, he was truly in a constant state of prayer. Being able to witness his humility and complete submission to God was special. There were lots of good takeaway statements and the visual example of the horse really made his words stick in a different way.


That moment when the horse placed the rope in his hand... I was speechless.


[My son and I] are both strong minded and opinionated (much like a horse). After watching and hearing Todd share his message I realized how often my approach to being tough with my son isn’t working. I also realized that at 17 my son has a stronger faith then I often have myself. This is a long way around to say how personal and impactful this message was. I have already started to change our interactions and my focus from the heart. I am also reminded of your sculpture of Jesus washing his disciples feet. We are here to serve not impose our will or opinions.


I watched via livestream and was grateful for that opportunity. I enjoyed Todd’s presentation and how much you could tell he loved the Lord and wanted everyone to experience that in a real and tangible way. I also appreciated having him here for the L&L where we could get to know him a little better.


When we got back to the car after the event, my dad was teary eyed and was telling me how thankful he was that I brought him. He said it reminded him of his father and how “dad used to make me do that same thing back then” (train/break in horses). It really brought him back and I could tell Todd’s message touched him. My father isn’t usually the type to get emotional and open up, but being able to witness the message that Todd was portraying allowed him to do that with me. He was able to relate on a level that I don’t think he would’ve been exposed to had he not watched Todd’s message and I am forever grateful for that.

Raw & Unique

I just couldn’t help but show my appreciation to you and the rest of the team who organized bringing Todd Pierce to Abilene. I’m going to be honest, I wasn’t too interested in going to the event because it didn’t exactly sound like my “style” (the horse part, not the Jesus part). However, after listening to Todd tell his story, I knew those were God’s words speaking through him telling me to go. There’s something about the raw and unique way that Todd shares His word that grabbed 100% of my interest and had me wanting more.


It was incredible. A truly unique presentation of the gospel and how we relate to Jesus in our individual life. For those of us whose relationship with Jesus can sometimes slip into the routine, it was a refreshing and renewing evening. Your willingness to do this for our community was a true blessing.


I absolutely loved the “Born Wild” presentation last night. It was such a beautiful experience to witness! His story, humble spirit, love for people and God is incredible.

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